Studio Portraiture and Business Practices

This one-day workshop will provide instruction on how to run a photographic business of photographing the graduating high school senior. Remember that graduates frequently use their senior portraits as a personal statement of "who they are". Most of the morning session is a presentation on the "Business of Photography". Learn about advertising, obtaining an assumed name, getting a business checking account, sales tax and information on whether you should set up your business as a sole proprietor or perhaps a LLC. Photograph the model and learn how to "quantify beauty". Learn how to determine the models' best features and maximize them. Learn how to determine the less desirable features and minimize them by changing the lighting, posing and props. We will photograph using both studio electronic flash and hot lights. Learn about lighting ratios and metering. 35mm, digital and medium format cameras are welcome.